Xbox wants to become the 'top cross-platform games company'

Microsoft's plans to break console game exclusivity is part of an effort to make Xbox the largest cross-platform gaming company in the games industry.

1 minute & 18 seconds read time

Microsoft plans to break Xbox game exclusivity in an effort to become the top cross-platform games company.

Xbox wants to become the 'top cross-platform games company' 388

Gaming is changing. The industry is being hit with massive layoffs due to rising costs, and companies are still trying to deal with the aftershocks of COVID (record revenues led to ballooned investments, over-hiring) and sales misses from the glut of games released in 2023.

Subscription models may not be paying off, and Microsoft may have changed the way it sees the game sales vs services model. Platform-holders like Sony and Microsoft are now talking about the importance of multi-platform gaming. Rumors that Microsoft will break exclusivity for games like Sea of Thieves and Hi-Fi Rush to boost game sales and monetization have caused a stir; after all, exclusives sell consoles, right? So if Xbox breaks exclusivity, will gamers even buy Xbox consoles any more?

Microsoft will talk about its plans today at 3PM EST, but Inverse's Shannon Liao has heard more from a separate internal meeting. At the town hall event, Xbox president Sarah Bond reportedly said that "every screen is an Xbox," and that Microsoft aims to become the number one cross-platform games company.

Following the Activision buyout, Microsoft now owns a plethora of top-earning multi-platform games. The $33 billion+ Call of Duty franchise instantly comes to mind, along with billion-dollar IPs like Diablo and Overwatch. And we can't forget about Minecraft, which has sold over 300 million copies in its lifetime and remains Microsoft's historically best-earning video games property. That feat wouldn't be possible if Minecraft wasn't on practically every system.

Microsoft's rationale is, and has been, pretty clear: Games, anywhere, on any device. It's just that up until now those devices haven't really included PlayStation and Nintendo for select games.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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