Elon Musk's Twitter rebrand reaches the iPhone with an X app icon

Elon Musk's ongoing rebrand of Twitter has continued with the company rolling out new iPad, and iPhone apps with the X logo and name attached.

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Elon Musk continues his rebrand of Twitter to X with a new iPhone, and iPad software update that changes the app's icon and name to the new one. That means that those who update to the new version will no longer see that familiar Twitter icon and will instead see a nondescript white X on a black background instead.

The gradual removal of all things Twitter has been going on for a few days now and the Android app already went through the same revamp earlier this week. But it's taken time for Twitter to get its iOS and iPadOS apps ready for download - likely due to the time it takes Apple's App Store review teams to check the new updates before their release.

While the new rebrand doesn't necessarily change anything about the app in practical terms, it does continue the rebrand that Musk has been hankering after for a while now. Twitter Blue subscribers (X Blue?) also get access to custom versions of that white-on-black icon, should they want to get a little more color in their lives.

However, there is still plenty of Twitter left over. Tweets are still called Tweets and the aforementioned Twitter Blue subscription service is still called Twitter Blue. How long that will be the case, however, we'll just have to sit and wait and see. The same goes for Twitter Spaces for that matter.

Musk says that he wants to turn Twitter into an "everything app," giving it more capabilities for video and music streaming as well as making it capable of handling payments in a similar way to WeChat in China.

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Based in the UK, Oliver has been writing about technology, entertainment, and games for more than a decade. If there's something with a battery or a plug, he's interested. After spending too much money building gaming PCs, Oliver switched to Apple and the Mac - and now spends too much on those instead.

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