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AMD: NVIDIA is pushing next-gen GPU power usage 'higher than we will'

AMD's next-gen RDNA 3-powered Radeon RX 7000 series GPUs will use more power, because NVIDIA's Ada Lovelace GPUs use MORE power.

@anthony256
Published Jun 26, 2022 8:44 PM CDT   |   Updated Wed, Jul 20 2022 7:32 AM CDT

AMD isn't too far away now from launching its next-gen RDNA 3-based Radeon RX 7000 series GPUs, and now we're hearing about higher power consumption on the RDNA 3 chips... because NVIDIA is using more power.

AMD: NVIDIA is pushing next-gen GPU power usage 'higher than we will' 01 | TweakTown.com
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The news is coming from Tom's Hardware, which spoke with AMD Senior VP Sam Naffziger, who was one of the minds behind AMD's revolutionary chiplet architecture. AMD has recently said that it would have a 50% projected performance-per-watt uplift with its new RDNA 3 GPUs over RDNA 2, but now those numbers are getting clearer.

Naffziger said that since NVIDIA is cranking up the power consumption on its next-gen Ada Lovelace-powered GeForce RTX 40 series GPUs, that it would be boosting the power consumption on its RDNA 3-based Radeon RX 7000 series GPUs.

Naffziger said: "The demand for gaming and compute performance is, if anything, just accelerating, and at the same time, the underlying process technology is slowing down pretty dramatically - and the improvement rate. So the power levels are just going to keep going up. Now, we've got a multi-year roadmap of very significant efficiency improvements to offset that curve, but the trend is there".

"Performance is king, but even if our designs are more power-efficient, that doesn't mean you don't push power levels up if the competition is doing the same thing. It's just that they'll have to push them a lot higher than we will".

AMD: NVIDIA is pushing next-gen GPU power usage 'higher than we will' 02 | TweakTown.com
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Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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