Nintendo won't tarnish wholesome brand image on speculative metaverse

Nintendo CEO Shuntaro Furukawa comments on the metaverse, says the concept has potential but it is too early to commit to.

Published Mon, Feb 14 2022 9:21 AM CST   |   Updated Fri, Mar 11 2022 1:06 AM CST

Nintendo has no plans to support the metaverse, gaming's nascent and often-confusing new trend.

Nintendo won't tarnish wholesome brand image on speculative metaverse 1 |

Despite properly being able to explain it, Ubisoft, EA, Bandai Namco and even Square Enix are gung-ho for the metaverse. Nintendo, who is typically shrewd, conservative, and studiously careful in its adoption of video game trends, isn't ready to help trailblaze the new NFT-laden digital frontier. Instead, Nintendo will bide its time as it has done so often in the past.

In a recent Q3'22 earnings call, Nintendo CEO Shuntaro Furukawa was asked outright by an investor if Nintendo will support NFTs and the metaverse. There was no comment about NFTs (Nintendo stands to make a killing from its treasure trove of instantly-recognizable IPs at the cost of its wholesome brand image) but Furukawa did discuss the metaverse.

Here's what the Nintendo CEO said:

"The metaverse has captured the attention of many companies around the world, and it has great potential. When the concept of the metaverse is introduced in the media, games like Animal Crossing: New Horizons are sometimes brought up as examples. In that sense, the metaverse is of interest to us.

"But at this point in time, there is no easy way to define specifically what kinds of surprises and enjoyment the metaverse can deliver to our consumers. As a company that provides entertainment, our main emphasis is on ways to deliver fresh surprises and fun to our consumers.

"We might consider something if we can find a way to convey a 'Nintendo approach' to the metaverse that many people can readily understand, but we do not think that is the situation at the present time."

Don't expect Nintendo to start harping on about the experimental and extremely speculative web3 market...especially when it's only just recently started to push into paid online subscriptions and digital engagement.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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