Facebook has rebranded itself as Meta as it refocuses to the metaverse

Facebook, the company, is no longer Facebook, but Facebook, the social media platform, will remain. Facebook is now know as Meta.

Published Thu, Oct 28 2021 3:59 PM CDT   |   Updated Wed, Nov 24 2021 1:03 AM CST

More than half a decade ago, Mark Zuckerberg saw the future when he tried the Oculus Rift prototype for the first time. The founder of Facebook quickly realized that immersive technologies would become the next computing platform. Now he's going all-in, with a new company name to show how serious he is. Today, he's so confident in the idea of the metaverse that he's rebranding his business to match his conviction. Facebook will now be known as Meta.

Facebook has rebranded itself as Meta as it refocuses to the metaverse 02 | TweakTown.com

During the Facebook Connect keynote presentation, Zuckerberg explained his position. Facebook has always been a company that builds technology that connects people, he said. When he founded Facebook, social media was the platform available to connect people online. In the future, the internet will be much more immersive, and Zuckerberg wants Meta to have a foundational role in crafting our future metaverse.

The vision of the metaverse the Meta laid out is a vast social world that blends the real-world with different levels of the digital world. It's what the company sees as the next iteration of the internet. It will be accessible through AR devices, VR devices, and smartglasses, as well as the mobile devices that we're used to.

Facebook has rebranded itself as Meta as it refocuses to the metaverse 01 | TweakTown.com

Meta said that the name change would not have any effect on the fundamental structure of the company. Facebook, Instagram, WhatsApp, and other Facebook-owned brands will retain their current names, and how they operate won't change. Meta will change how it reports its financials by defining categories for social apps and XR research. The company will also change its stock ticker on December 1. Meta's shares will trade under the name MVRS.

The company rebranding took effect as soon as the announcement happened earlier today.

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Kevin joined the TweakTown team in 2020 and has since kept us informed daily on the latest news. Kevin is a lifelong tech enthusiast. His fascination with computer technology started at a very young age when he watched a family friend install a new hard drive into the family PC. After building his first computer at 15, Kevin started selling custom computers. After graduating, Kevin spent ten years working in the IT industry. These days, he spends his time learning and writing about technology - specifically immersive technologies like augmented reality and virtual reality.

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