Gamescom 2021 goes hybrid with digital streams and on-site event

Gamescom 2021 will have a physical trade show presence in Cologne, Germany, but the entire show will still be streamed online.

1 minute & 20 seconds read time

Gamescom 2021 will be a hybrid event with both a digital stream as well as on-site events, the showrunners today announced.

Gamescom 2021 goes hybrid with digital streams and on-site event 646

Unlike E3 2021, which is pivoting to an online-only venue, Gamescom 2021 will welcome fans into Cologne's expo center for on-site demos, showcases, and hands-on trials of new games. Publishers and exhibitors will attend the event and hold physical venues with booths demo reels, but the entire show will also be streamed online to a global audience.

The event will adhere to new safety protocols in the #B-SAFE4business model, which includes mandatory mask-wearing, extensive disinfecting measures, adequate ventilation, and always-open doors to offer contact-free exits and entrances.

The show is targeting a "late summer" launch. Check below for more info:

The hybrid concept of gamescom 2021 encompasses the following physical and digital contents and formats:

  • An entertainment area especially designed for a reduced amount of on-site visitors, which focuses on the testing of new games live on-site including a digital queue management system
  • a further developed gamescom now as a central meeting point on the web for gaming fans from all over the globe
  • gamescom shows familiar from previous years such as the gamescom: Opening Night Live or the gamescom studio
  • An event arena that offers space for special program items such as eSport competitions or cosplay shows
  • A business area expanded to include Hall 11 in order to offer as many trade visitors optimal networking conditions also in 2021
  • A first ever online B2B platform called "gamescom biz" that is based on the already tried and tested DMEXCO @home concept, which in addition to corporate and product presentations also offers lead tracking as well as extensive networking and matchmaking functions
Buy at Amazon

Call of Duty: Black Ops Cold War (PS5)

TodayYesterday7 days ago30 days ago
* Prices last scanned on 10/3/2023 at 8:32 am CDT - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

Newsletter Subscription

Related Tags