This is why ASUS motherboards and GPUs will cost more in 2021

ASUS's Technical Product Marketing Manager, Juan Jose, details why all PC components will cost more in 2021: GPUs, mobos, more.

1 minute & 4 seconds read time

ASUS has come out swinging very early on, telling everyone to expect increases in the costs of PC components across the board -- graphics cards, motherboards, and everything in between.

This is why ASUS motherboards and GPUs will cost more in 2021 06

The news is coming directly from ASUS's Technical Product Marketing Manager, Juan Jose, who posted on the ASUS PC DIY Facebook page. I've got his full quote below, but commenting on the post has been disabled. I'm sure this was done so that there wouldn't be any debate about it.

We've seen gigantic shortages of high-end graphics cards, motherboards, and even the PS5 and Xbox Series X/S consoles worldwide. It should come as no surprise PC component shortages are happening, so price increases across the board will be happening in response to that.

Jose said:

Update regarding MSRP pricing for ASUS components in 2021.

This update applies to graphics cards and motherboards*

We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.

*additional models may see an increase as we moved further into Q1.

This is why ASUS motherboards and GPUs will cost more in 2021 05
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ASUS ROG Strix X570-E Gaming ATX Motherboard (ROG STRIX X570-E GAMING)

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* Prices last scanned on 2/22/2024 at 8:37 pm CST - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

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