Fortnite sales sink by a huge 52% while Apex/PUBG remain popular

Fortnite's star burns a little less bright today, with a new analysis from Edison Trends showing that Fortnite sales have dropped from Q2 2018 to now by a whopping 52%.

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Edison Trends refers to its sample of "anonymized and aggregated e-receipts from millions of consumers in the United States" for its data, comparing Fortnite's big 52% sales drop against PUBG which has only dropped by just 2% in comparison, while Apex Legends remains calm, for now.

Another set of data from Edison Trends shows what percentage of players who made a purchase in Apex Legends, Fortnite, Call of Duty: Black Ops 4 and PUBG in June 2019, did so again in July 2019. These numbers show that Apex Legends is by far the most popular with 62% of gamers continuing to spend real money on the game, while 49% of Fortnite players and just 38% of PUBG players did.

The data also showed that real-money spending on Fortnite was riding a huge 110% average per month from November 2017 through to May 2018, but has been in a steady decline since. Fortnite's best money was December 2018 with 20% more revenue across the holiday season, beating the previous high of July 2018.