AMD's Radeon RX 9000 Series GPU pricing drops below MSRP in China

According to a new report from retailers and insiders (via VideoCardz), PC gamers in China can now pick up an RDNA 4 gaming GPU like the Radeon RX 9060 XT or the Radeon RX 9070 XT for below MSRP, or at the suggested launch price in the region. This is in stark contrast to other global markets, like in the US, where MSRP pricing for current-gen Radeon RX 9000 and GeForce RTX 50 Series graphics cards is a distant memory.

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Per US retailer Newegg, the current lowest-priced and discounted new Radeon RX 9070 XT GPU is ASRock's Challenger model, which is selling for $709.99, which is still notably higher than the $599 MSRP for the card. Right now in China, you can grab several Radeon RX 9070 XT models, including premium overclocked variants like ASRock's Taichi edition for around 4999 RMB, which is the flagship RDNA 4 GPU's original MSRP.

If you're wondering if this is a precursor to global prices for PC gaming GPUs dropping in the weeks or months ahead, this situation looks to be regional, or, best-case, a "wait and see." According to the report, the main reason for the price drop is weak demand for Radeon GPUs and a DIY PC market currently under inventory pressure.

This means that retailers and channel partners are sitting on large quantities of stock and are willing to sell hardware like Radeon GPUs (with the report also noting that previous-gen cards like the Radeon RX 6750 GRE are also heavily discounted) at a loss to recover and make some money. A weakened DIY market is not limited to China, as the dramatic increase in component costs is currently affecting the global PC community. And, in turn, price drops and sales promotions could occur across multiple markets to stimulate buyers.