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Yahoo's new logo uses purple shade called 'HULK PANTS'

Yahoo's new logo uses a shade known as 'grape jelly'

By Anthony Garreffa on Sep 23, 2019 07:23 pm CDT - 0 mins, 54 secs reading time

Yahoo has changed its logo for the second time in 25 years, after its recent change back in 2013 -- before that, it had the same logo from when Yahoo first opened its doors in 1995.


The company teamed with design firm Pentagram on the new logo, with Yahoo explaining that the new logo is a "refresh of its visual identity". Yahoo says the new logo "captures the exuberant personality of the brand and reimagines it for the future". Pentagram has designed styles for the likes of Citibank, The Daily Show, and United Airlines.

Pentagram added that it continued using Yahoo's iconic purple color, but added in some tweaks. The new Yahoo logo now includes a shade of purple known as "grape jelly" with secondary purples called "hulk pants" (seriously) and "malbec".

The company explains: "The 'y' and '!' of the logo are both set at an angle of 22.5 degrees, the basis for a visual language built around angles and incremental slices".

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Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.


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