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Yahoo's new logo uses purple shade called 'HULK PANTS'

Yahoo's new logo uses a shade known as 'grape jelly'

By Anthony Garreffa from Sep 23, 2019 @ 19:23 CDT

Yahoo has changed its logo for the second time in 25 years, after its recent change back in 2013 -- before that, it had the same logo from when Yahoo first opened its doors in 1995.


The company teamed with design firm Pentagram on the new logo, with Yahoo explaining that the new logo is a "refresh of its visual identity". Yahoo says the new logo "captures the exuberant personality of the brand and reimagines it for the future". Pentagram has designed styles for the likes of Citibank, The Daily Show, and United Airlines.

Pentagram added that it continued using Yahoo's iconic purple color, but added in some tweaks. The new Yahoo logo now includes a shade of purple known as "grape jelly" with secondary purples called "hulk pants" (seriously) and "malbec".

The company explains: "The 'y' and '!' of the logo are both set at an angle of 22.5 degrees, the basis for a visual language built around angles and incremental slices".

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