No, Intel's first Xe graphics card won't cost $200

Intel gets some free hype with mistranslation teasing the first Xe graphics card costing $200.

Published Sun, Aug 4 2019 6:02 PM CDT   |   Updated Tue, Nov 3 2020 11:47 AM CST

Intel will be launching its new Xe graphics cards in 2020 and we should expect the first one out of the gate to impress, but it won't dethrone NVIDIA or AMD overnight. The latest hype over the weekend was a crazy $200 price that was simply a mistranslation.

No, Intel's first Xe graphics card won't cost $200 |

Yeah, there is no $200 graphics card coming that will beat the $1000+ GeForce RTX 2080 Ti. Sorry guys. In a recent interview with now ex-RTG boss Raja Koduri, where he said: "Not everybody will buy a $500-$600 card, but there are enough people buying those too - so that's a great market". The original story saw a mistranslation from Koduri by a Russian YouTube channel, which saw Koduri purportedly say Intel is aiming at the $200 mainstream market with its first Xe GPU. Yeah, no.

He continued: "So the strategy we're taking is we're not really worried about the performance range, the cost range and all because eventually our architecture as I've publicly said, has to hit from mainstream, which starts even around $100, all the way to Data Center-class graphics with HBM memories and all, which will be expensive".

Koduri finished up saying: "We have to hit everything; it's just a matter of where do you start? The First one? The Second one? The Third one? And the strategy that we have within a period of roughly - let's call it 2-3 years - to have the full stack".

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Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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