AMD pressured to lower Navi pricing because of NVIDIA SUPER

AMD's new Radeon RX 5700 XT and RX 5700 receive price cuts before launch, pressured by SUPER.

@anthony256
Published Fri, Jul 5 2019 4:39 AM CDT   |   Updated Tue, Nov 3 2020 11:48 AM CST

AMD looks to have reduced the price of its next-gen Radeon RX 5700 XT and Radeon RX 5700 in the last hours before its launch on 7/7, with VideoCardz reporting that AMD has reportedly dropped the Radeon RX 5700 to $399 down from $449 and the RX 5700 to $349 down from $379.

AMD pressured to lower Navi pricing because of NVIDIA SUPER | TweakTown.com

This move makes sense as it's something I was genuinely concerned about at the AMD Next Horizon Gaming event and expressed my dismay to other tech journalists and AMD themselves, saying that at over $399 the new RX 5700 XT would be dead in the water to whatever SUPER would end up being. Days later NVIDIA unveiled SUPER to a very limited number of press in LA at E3 2019 which I attended, and it was then that it was absolutely confirmed without a doubt that Navi was in trouble at $449.

If AMD is genuinely pricing the new Radeon RX 5700 XT at $399 then it is in a much better position to compete against the new GeForce RTX 2060 SUPER from NVIDIA, we just have to wait until our NDA expires on 7/7. Until then, back to benchmarking my Navi GPU samples -- and if you didn't see it, I just tested NVIDIA's new GeForce RTX 2070 SUPER graphics cards in NVLink mode!

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NEWS SOURCE:videocardz.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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