AMD pressured to lower Navi pricing because of NVIDIA SUPER

AMD's new Radeon RX 5700 XT and RX 5700 receive price cuts before launch, pressured by SUPER.

Published Fri, Jul 5 2019 4:39 AM CDT   |   Updated Tue, Nov 3 2020 11:48 AM CST

AMD looks to have reduced the price of its next-gen Radeon RX 5700 XT and Radeon RX 5700 in the last hours before its launch on 7/7, with VideoCardz reporting that AMD has reportedly dropped the Radeon RX 5700 to $399 down from $449 and the RX 5700 to $349 down from $379.

AMD pressured to lower Navi pricing because of NVIDIA SUPER |

This move makes sense as it's something I was genuinely concerned about at the AMD Next Horizon Gaming event and expressed my dismay to other tech journalists and AMD themselves, saying that at over $399 the new RX 5700 XT would be dead in the water to whatever SUPER would end up being. Days later NVIDIA unveiled SUPER to a very limited number of press in LA at E3 2019 which I attended, and it was then that it was absolutely confirmed without a doubt that Navi was in trouble at $449.

If AMD is genuinely pricing the new Radeon RX 5700 XT at $399 then it is in a much better position to compete against the new GeForce RTX 2060 SUPER from NVIDIA, we just have to wait until our NDA expires on 7/7. Until then, back to benchmarking my Navi GPU samples -- and if you didn't see it, I just tested NVIDIA's new GeForce RTX 2070 SUPER graphics cards in NVLink mode!

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* Prices last scanned on 6/29/2022 at 9:16 pm CDT - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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