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Tencent's Honor of Kings reigns with $1.93 billion in 2018

Tencent reigns supreme with massively popular mobile game

By Derek Strickland | Jan 12, 2019 11:35 am CST

Tencent's MOBA continues its juggernaut microtranaction dominance thanks to China's eager playerbase.


Honor of Kings made $1.93 billion in 2018, making it the highest-earning mobile game of the year, analyst firm SensorTower reports. To put this number into perspective, this one mobile game made nearly 20% of Tencent's total 2H revenues of $10.2 billion. The game (known as Arena of Valor outside of Asia) saw a substantial 19.87% rise over last year's earnings.

Strong monetization and adoption in Asia is responsible for this megaton success. Nearly 95% of spending was from iOS users in China, SensorTower says, and less than 1% came from the United States. It's no wonder that every big games-maker from EA to Activision-Blizzard want to bring their games to China.

Furthermore, findings from Newzoo indicate China pulled in $37.9 billion in 2018, or 27% of total games industry spend, whereas mobile gaming would make up more than half of total earnings with $70.3 billion.


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