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Tencent's Honor of Kings reigns with $1.93 billion in 2018

Tencent reigns supreme with massively popular mobile game.

@DeekeTweak
Published Sat, Jan 12 2019 11:35 AM CST   |   Updated Tue, Nov 3 2020 11:49 AM CST

Tencent's MOBA continues its juggernaut microtranaction dominance thanks to China's eager playerbase.

Tencent's Honor of Kings reigns with $1.93 billion in 2018 | TweakTown.com

Honor of Kings made $1.93 billion in 2018, making it the highest-earning mobile game of the year, analyst firm SensorTower reports. To put this number into perspective, this one mobile game made nearly 20% of Tencent's total 2H revenues of $10.2 billion. The game (known as Arena of Valor outside of Asia) saw a substantial 19.87% rise over last year's earnings.

Strong monetization and adoption in Asia is responsible for this megaton success. Nearly 95% of spending was from iOS users in China, SensorTower says, and less than 1% came from the United States. It's no wonder that every big games-maker from EA to Activision-Blizzard want to bring their games to China.

Furthermore, findings from Newzoo indicate China pulled in $37.9 billion in 2018, or 27% of total games industry spend, whereas mobile gaming would make up more than half of total earnings with $70.3 billion.

NEWS SOURCE:sensortower.com

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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