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Pokemon GO makes $2 billion to date

AR sensation Pokemon GO has made $2 billion in just over two years

By Derek Strickland | Sep 26, 2018 06:31 pm CDT

Niantic's mobile hit Pokemon Go has raked in billions since its launch in 2016.


AR juggernaut Pokemon Go has made $2 billion through in-app purchases to date, analyst firm Apptopia reports. This represents a $200 million revenue increase from its earnings in July. Niantic's consistently strong understanding of how to engage players worldwide is responsible for these earnings--Pokemon Go is constantly updated with events, new features, and more to keep players active.

Japan currently spends the most money on Pokemon Go, which folds in with the region's strong mobile gaming focus. The firm says Japan makes 33.5% of total Pokemon Go revenues whereas the United States makes 27.5%. The game reached the $2 billion earnings milestone in 811 days, beating out competitors like Clash Royale and Candy Crush within the same period.

Niantic no-doubt stirred tons of interest in its AR game by announcing a brand new Pokemon, Meltan. We should also see even more engagement and organic growth with the arrival of Pokemon Let's Go: Eevee and Pikachu on the Nintendo Switch--both of which can weave into the mobile game.

Derek Strickland

ABOUT THE AUTHOR - Derek Strickland

Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements, whether it's VR with the Oculus Rift or Augmented Reality. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the technology that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.


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