Everyone remembers the Pokemon GO craze, the app reached massive numbers pushing the active player base to 45 million users in just one month of its release. The massive explosion of the app has brought in huge amount of revenue, with reports now saying it has reached $1.8bn by the second year anniversary.
SensorTower has reported that since its release on the 6th of July 2016, Pokemon GO on average earned a whopping $2 million per day, this then lead to the app reaching $950 million in revenue by 2016. According to the figures released by SensorTower, Google Play holds 1st place for generating revenue with 58%, iOS comes in at just 42%. The statistics also showcased "All-Time Player Spending" and how much each country generated respectively. The following is ranked in order of the top 5 countries: The United States leads with $607m, Japan with $500m, Germany with only $96m, Great Britain with $77m and Taiwan lastly with $48m.
Judging by the figures, we can see that the United States holds the lions share with 30%, Japan follows closely behind with 28%. Germany makes up 5%, Great Britain with 4% and Taiwan with just 2%. Despite having a massive drop off recently with only around 5 million active users, it will be very interesting to see where the app sits revenue wise next year on its anniversary. Niantic, the developers behind Pokemon GO are planning to roll out some new updates in hopes to further the longevity of the app. The updates will include new mechanics to make catching Pokemon more enjoyable for the user and peer to peer Pokemon trading amongst players.