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Nintendo aims long for the Switch, Wii sales aren't a factor

Nintendo say that the plan isn't to beat the Wii sales, but rather ensure the longevity of Nintendo Switch

Jak Connor | May 8, 2018 at 12:00 am CDT (1 min, 10 secs time to read)

Sitting at the top of the Nintendo gaming console perch for unit sales is of course the Wii, the Nintendo president has said that the Wii sales margin is not what they are aiming for with the Nintendo Switch.

Nintendo aims long for the Switch, Wii sales aren't a factor | TweakTown.com

Nintendo recently released their worldwide sales data and from it we can see that as of March 31st the Nintendo Switch has sold 17.79 million units. The Wii sold a huge 101.63 million units but according to Nintendo president Tatsumi Kimishima Nintendo have other plans in mind rather than concentrating on sheer unit sales.

In a recent investor Q&A Kimishima said "As for the Nintendo Switch life cycle, we need to steadily provide new experiences that will keep consumers always wanting to play Nintendo Switch in order to maintain sales for a long time. Our company has a lot of experience with selling gaming systems, and we will actively incorporate everything we have learned, including our failures, into our planning."

Kimishima continued by saying "Changing environmental factors, including the activities of other companies, can impact the Nintendo Switch life cycle. So the benchmark is not whether the Nintendo Switch sales can surpass total Wii sales, but rather how we adapt and respond to changes in the market and strive to continue selling Nintendo Switch as long as possible."

Last updated: Apr 6, 2020 at 04:45 pm CDT

Jak Connor

ABOUT THE AUTHOR - Jak Connor

Jak's love for technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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