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ASUS unveils AREZ, new Radeon brand forced by NVIDIA's GPP

ASUS is the first to confirm the GPP has big effects, announcing their new AREZ brand for Radeon graphics cards.

@anthony256
Anthony Garreffa
Published Tue, Apr 17 2018 5:54 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

We all knew it was coming with a bunch of rumors flying through the internet, but now it has been 100% confirmed: ASUS has given up their ROG brand for Radeon graphics cards by introducing their new AREZ brand.

ASUS unveils AREZ, new Radeon brand forced by NVIDIA's GPP | TweakTown.com

AREZ is derived by Ares, the Greek god of War, with ASUS explaining in their press release: "AREZ-branded graphics cards are built using industry-leading automated manufacturing to provide AMD gamers and enthusiasts with superior cooling technology and a robust software ecosystem".

This pretty much confirms that ASUS has dropped the Republic of Gamers brand from Radeon graphics cards, which will be reserved for NVIDIA's GeForce GTX line of products. ASUS is expected to sell multiple different cards in the AREZ brand that include Expedition, Phoenix, Strix (non-ROG), and Dual.

NEWS SOURCE:videocardz.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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