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ASUS AREZ: Radeon loses ROG branding because of NVIDIA GPP?

ASUS rumored to be preparing AREZ brand, the new home for Radeon under ASUS, as ROG could be GeForce exclusive.

@anthony256
Anthony Garreffa
Published Fri, Apr 6 2018 10:36 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

It looks like ASUS is preparing a new brand of graphics cards, completely separate to their gaming-focused Republic of Gamers (ROG) brand, exclusive for AMD and their Radeon family of cards.

ASUS AREZ: Radeon loses ROG branding because of NVIDIA GPP? | TweakTown.com

VideoCardz reports that ASUS is preparing a new AREZ brand for Radeon graphics cards, where they might not even be branded as ASUS at all. There will not be an AREZ ROG STRIX graphics card, it would simply be AREZ STRIX, we should also see other sub series including the AREZ branding including Phoenix and Expedition.

It's an interesting move, but if NVIDIA is forging ahead with its GeForce Partner Program, I'm sure one of their biggest AIBs (ASUS) would want to stay in NVIDIA's good graces and continue pumping out GeForce GTX series graphics cards under its strong ROG brand.

NEWS SOURCE:videocardz.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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