Unikrn is making big moves into Las Vegas by acquiring LEET, a tournament organizer that works with casinos run events, and recently working with Downtown Grand to become the first casino in Vegas with eSports betting, setting a new trend leading into Luxor, and other casinos.
I reached out to Unikrn boss Rahul Sood, who said: "Far and away the biggest threat to casino operators is their complete lack of understanding and empathy to their future customer. This is a pretty big issue, and I believe alot of it stems from trying to protect old business models". He continued: "So the best way to start is with some smaller, less risky changes".
"So the best way to start is with some smaller, less risky changes. Over time those smaller changes become bigger cultural changes. I think this is what LEET does really well. The Downtown Grand is a good example of how a casino client started out with an idea and a vision, and they have now turned it into a money making business. Granted these changes were driven from the top, and Seth Shorr should be credited for making esports a "thing" in Las Vegas casinos".
Sood even referred to the UFC, saying "There was a time when UFC was really small. They had this big idea that Vegas would eventually become the mecca for UFC, and the entire city bought into it - the rest is history". But when it comes to Vegas, Sood added: "Vegas is the mecca of entertainment, and as such I have no doubt that esports and video games will be embedded into the fabric of Las Vegas over time. Needless to say we are excited to get to work!"
I think the acquisition of LEET puts Unikrn in an even more powerful position, as the future of eSports is only just beginning. Rahul and his team are leading the way, and are knocking down every wall in their way - so landing in Vegas with eSports, is a very big deal indeed.