Technology content trusted in North America and globally since 1999
8,589 Reviews & Articles | 67,085 News Posts

Facebook bets big on AR at its F8 developer conference

Facebook's new camera effects platform turns 2D pictures into 3D

By Anthony Garreffa on Apr 18, 2017 07:41 pm CDT - 1 min, 16 secs reading time

Facebook held its F8 conference yesterday, with founder and CEO Mark Zuckerberg opening the F8 developer conference with the announcement that the social media giant is making the camera "the first augmented reality platform". Zuckerberg added: "We see the beginning of a new platform".

facebook-bets-big-ar-f8-developer-conference_05

How does it work? Well, the camera is the first AR platform that has new AR features that will be baked into Facebook's apps as camera options, with Zuckerberg showing off virtual images popping up off of the breakfast table. Zuckerberg also teased "showcased object recognition, adding steam to a coffee mug, and placing a virtual rain cloud above a planet. Then we saw information about a wine bottle on-screen. Gaming, meanwhile, is another consideration that will be coming later this year", reports UploadVR.

Facebook promises that their new AR platform will be "open", with Zuckerberg adding that the closed beta is available today, but "It's going to take a while for this develop". More exciting things are coming, with Facebook CTO Mike Schroepfer also discussed the process of creating the AR tech, with algorithms that let camera identify basic moving objects, and more.

Schroepfer showed off an AR Lego block that was projected onto a screen, on a 2016 smartphone versus a 2017 smartphone, with UploadVR reporting a "dramatic improvement in the past 12 months".

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

Related Tags