ASUS launches new products within Zen line

IFA - Today at IFA, ASUS announced their newest products, and without any doubt, ZenWatch 3 was the most popular.

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Their new Android smartwatch looks better than the last two and it should have better performance. Unlike ZenWatch 2, the new watch is round shaped and has three buttons, which is according to ASUS a first for Android smartwatches. It is available in three finishes - metal, silver and rose gold and it comes with a straps available in dark brown and beige color.

The ZenWatch 3 has a 1.39-inch AMOLED display with 400 x 400 resolution covered with Gorilla Glass. Customers can choose between 50 watch faces but if that's not enough for you, ASUS lets you create your own unique watch face.

It is powered by Qualcomm Snapdragon Wear 2100 processor and comes with HyperCharge technology that delivers quick recharge times of 60% in 15 minutes. The battery should last up to two days.

We still don't know when will it hit the stores, rumors say October, but the price should be around $250.

In addition to the most popular product, the ZenWatch 3, ASUS also announced the Zenbook 3, Transformer Pro 3, and ZenScreen. All of these new products are based on Intel's new 7th Generation Core processors from Intel except for the ZenScreen since its just a versatile display without any CPU.

The ZenBook is the thinnest that ASUS has ever made and the lightest, too. Transformer 3 Pro is ASUS most versatile and powerful tablet and really takes a lot of cues from the Surface Pro, but doesn't copy it exactly which leaves room for improvement.

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The ZenScreen is not a new product line, but an update to an existing one, allowing for more easy carrying and portability of an external display that would hook up through USB Type-C or Thunderbolt. While a somewhat niche application the flexibility of the ZenScreen and its relatively lightweight may lend it to more use cases than originally had been intended.