Spotify hops on original TV train, 12 shows incoming

Spotify diving into original TV with 12 music-centric shows.

Published May 9, 2016 1:58 PM CDT   |   Updated Wed, Jul 27 2022 3:46 AM CDT
0 minutes & 51 seconds read time

Spotify already offers music videos and TV show clips through its streaming service, and will soon offer original TV shows as well. The episodes on offer will range from a few minutes to 15 minutes and will be available to all Spotify users -- premium or not -- that live in the US, UK, Germany, and Sweden. All will be focused on music, and some will tie into albums.

Spotify hops on original TV train, 12 shows incoming |

"Music will always be most important, but our audience likes us and wants more from us," said Tom Calderone, Spotify content partnerships chief. "We have to figure out a second act, and I think it will come out of video. The idea is to make sure users know they can come here for something other than playlists."

Calderone joined the company in March of this year after spending 17 years at Viacom, where his put pop stars on the air and rappers on reality TV shows.

Spotify's video content plans include a documentary series called Landmark that highlights important moments in the history of different bands, including Beach Boys and Metallica. Another, produced by Tim Robbins, is a mockumentary about the road to becoming a dance music sensation.


Sean has a background in journalism, and has been using that to write about gaming and tech since 2008 - first for Neoseeker, then Rage3D, and now, TweakTown. As News Editor, Sean's job is to supply regular stories on the latest happenings in the tech world. He also writes tweak guides to help you get the most out of your PC games and hardware.

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