CES 2016 - ASUS is back at the Consumer Electronics Show, announcing its new ZenFone Zoom smartphone with an impressive 3x optical zoom, compared to the virtually no zoom on normal smartphone cameras.
The ZenFone Zoom features a 13-megapixel rear-facing camera with optical image stabilization, and a laser-assisted autofocus system that provides faster, more accurate focusing compared to contrast detection methods, and dual-tone flash.
Engadget reports that ASUS teamed with Hoya for the 10-element lens in the ZenFone Zoom, with Hoya known for its lens filters. For the image sensor, ASUS worked with Panasonic and used their SmartFSI image sensor.

Inside of the ZenFone Zoom we have a 5.5-inch 1080p display (403PPI) with Gorilla Glass 4, a quad-core Atom CPU from Intel, 4GB of LPDDR3 RAM, up to 128GB of local eMCP flash storage, and a 3000mAh non-removable battery.
ASUS will be selling the ZenFone Zoom in February for $399 off-contract.
