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Analysts expect eSports market to be worth $2 billion by 2018

eSports continues to grow, with analysts expecting it to be worth $2 billion by 2018

Anthony Garreffa | Oct 29, 2015 at 12:58 am CDT (1 min, 11 secs time to read)

The eSports market is really lighting up thanks to awesome startups like Unikrn, but big business is getting involved too with the likes of Activision securing the former CEO of ESPN, and the co-founder of MLG to head its eSports venture.

Analysts expect eSports market to be worth $2 billion by 2018 | TweakTown.com

But according to SuperData, the eSports market should be worth $1.9 billion by 2018 - for now, it sits at $748 million. Not too bad for professional gamers, eh? This is being driven by bigger and bigger sponsorship and advertising, which equates for a nice $579 million of that total from this year.

Brand advertising accounts for 77% of the market, which SuperData notes could reach $1 billion by 2016. SuperData's Director of Research and Consumer Insights, Stephanie Llamas, said: "eSports are becoming more mainstream and that has attracted traditional media channels like TBS and ESPN. So far, fans have had to seek out platforms to watch tournaments and players, but now people can stumble upon eSports while flipping through channels. Even old-fashioned brands are taking notice and there is a growing interest in advertising to the coveted millennial male demographic on a medium they know well".

Last updated: Apr 6, 2020 at 08:31 pm CDT

NEWS SOURCE:gamesindustry.biz
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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