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Analyst: 2-in-1 tablet sales surging, despite market struggles

The mobile market is getting a boost from increasing interest in 2-in-1 tablets

By: Michael Hatamoto from Aug 13, 2015 @ 18:32 CDT

The tablet market is dragging along in 2015, but manufacturers can appreciate rising interest in 2-in-1 tablets. Shipment volume of 2-in-1 products will increase from 11.5 million in 2015 up to 22 million in 2019, according to the Strategy Analytics research group.


"The timing could not be better for 2-in-1 Tablets as Windows 10 makes the multi-mode computing experience smoother, Intel's Skylake processors hit the market at the end of 2015, and Windows Tablets have become more cost-competitive with Android Tablets," said Peter King, service director of tablet & touchscreen strategies at Strategy Analytics.

Even though Google and Apple have found success in the tablet market, Windows offers a more familiar experience: "Windows provides a familiar environment for traditional PC vendors to compete in the Tablet market and also gives CIOs a higher level of comfort when considering higher-end Tablets in the commercial setting."

Despite 2-in-1 tablets offering a glimpse of hope for mobile computing, the overall tablet market will drop four percent in 2015 - but things could get better in 2016, with the launch of innovative designs, slate tablets, and 2-in-1 products.