Virtual reality has potential well beyond just video games, and it looks like movies providing a more interactive experience could help the market surge even higher. Oculus recently signed a "multi-project, multi-experience virtual reality production deal" with Felix & Paul Studios to create custom content for the Oculus Rift.
If you're not familiar with Felix & Paul Studios, the company created Jurassic World and Wild VR experiences for the Samsung Gear VR headset. Working directly with VR headset manufacturers gives Felix & Paul Studios the ability to provide polished VR experiences directly to consumers - and will hopefully create interest for the VR industry overall.
"We believe in virtual reality's profound potential as an art form and storytelling medium," said Felix Lajeunesse, co-founder of Felix & Paul Studios. "Our studio's objective is to create content of the highest quality - both artistically and technologically - and to expand the boundaries of what can be expressed through the medium."
Gaming seems like a no-brainer for VR, but movies and other immersive creations must be presented to users.