What you're reading here is the plan to ensure gamers must purchase specialty Red Bull cans in order to unlock 30 minute windows of XP gain and a new Destiny mission, which we shared news on recently. Want more bonus XP? You're going to need to buy another can.
An interesting part of this leaked document is slide number 5, which is about the "360* Marketing Campaign" and outlines the fact that there has been "300+ Opinion leader Kits seeded." In non-marketing terms, this means that people who are likely of strong opinions or influence (often people ranked high on the social or online ladder) have been sent some special information and possibly compensation in order to ensure they are always positive about this campaign.
Coming from a marketing background, it's not too uncommon to see company representatives 'play nice' with 'highly ranked' people in target communities, but it's not often that information like this is leaked.
As pointed out in our last story on this topic, it looks like Greentext memes are becoming a harsh reality.
- > NEXT STORY: Dota 2 rakes in one million concurrent viewers on Twitch at ESL One
- < PREVIOUS STORY: Doom 4 cancelled because it felt like Call of Duty 'with a Doom skin'