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Sony says Bloodborne surprised its already high expectations

Sony expected good things from Bloodborne, and has been pleasantly surprised.

Published Sat, May 16 2015 7:36 PM CDT   |   Updated Tue, Jun 16 2020 4:29 PM CDT

Sony expected big things from Bloodborne, an action role-playing video game that is a Sony PlayStation 4 exclusive, and the title has delivered.

Sony says Bloodborne surprised its already high expectations | TweakTown.com

Bloodborne topped 1 million units sold last month, reaching that point after being available for less than two weeks - with Sony thinking the exclusive title also launched at "just the right time."

"It did surprise us," said Fergal Gara, Managing Director of Sony UK, in a statement to MCV. "We had expectations to do well. We looked at the Souls series as a frame of reference, and we thought we could do better than that. We did - and then some. Relative to some of our sister territories, we were being quite ambitious, but even that proved to be conservative."

As Bloodborne continues to sell well, this is a major victory for Sony, as it can be difficult to rack up such strong game sales for a title tied to a specific platform.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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