Mobile gaming is big business for companies in the United States, with the market growing more than 20 percent in 2014 alone, according to The NPD Group. The expanding popularity of mobile gaming is creating a lucrative opportunity for game downloads, apps, and free-to-play services - with smartphones, tablets, and other mobile electronics becoming more prevalent.
"Mobile is the third largest gaming category in the U.S., and grew in excess of 20 percent over the past year," said David McQuillan, president of global games at The NPD Group. "We believe that information that allows gaming companies to fully capitalize on this explosive growth is paramount..."
The news comes as The NPD Group announced its expanding the Checkout Tracking SM service so it is able to monitor in-app and full-game mobile purchases, providing better insight into consumer buying behavior.