NPD: Mobile gaming grew 20 percent in 2014, creating opportunities

Mobile gaming grew 20 percent in 2014, creating new opportunities for in-app and mobile purchases.

Published Fri, Feb 27 2015 6:30 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Mobile gaming is big business for companies in the United States, with the market growing more than 20 percent in 2014 alone, according to The NPD Group. The expanding popularity of mobile gaming is creating a lucrative opportunity for game downloads, apps, and free-to-play services - with smartphones, tablets, and other mobile electronics becoming more prevalent.

NPD: Mobile gaming grew 20 percent in 2014, creating opportunities | TweakTown.com

"Mobile is the third largest gaming category in the U.S., and grew in excess of 20 percent over the past year," said David McQuillan, president of global games at The NPD Group. "We believe that information that allows gaming companies to fully capitalize on this explosive growth is paramount..."

The news comes as The NPD Group announced its expanding the Checkout Tracking SM service so it is able to monitor in-app and full-game mobile purchases, providing better insight into consumer buying behavior.

NEWS SOURCES:npd.com, erudiomag.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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