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AMD: 'Evolution of GPU horsepower' very important for 4K and beyond

AMD notes that an increase in GPU horsepower is required as 4K gaming is pushed more and more

By Anthony Garreffa on Jan 31, 2015 at 05:57 pm CST - 1 min, 23 secs reading time

Just how is 4K gaming affecting AMD internally right now? According to Robert Hallock who is part of the Technical Communications division for AMD Radeon graphics, he said that gamers are adopting 4K gaming nicely, but the R&D department for AMD is already planning for the future.

AMD: 'Evolution of GPU horsepower' very important for 4K and beyond | TweakTown.com

For Hallock, the Radeon R9 290X was a major step in that direction, allowing for gamers to play at 4K with a single GPU. Lower-end parts of the market aren't quite there yet, so GamingBolt asked him some questions where he replied with the future of 4K gaming is an evolution of GPU horsepower, which is something AMD is working on. He said: "If you think back to the launch of the AMD Radeon R9 290X, our video card marked arguably the first time anyone could reasonably expect to play games at 4K on a single GPU. Sure, there were some games that needed two for peak image quality, but one was and is pretty solid for the majority of titles. We were also the first company to offer full support for 4K SST displays in our driver".

"4K adoption is very popular amongst the elite enthusiasts, but understandably slower being adopted in lower-end segments. I couldn't characterize the rates with hard numbers as that's not my area of expertise, but this is the sense I'm getting from interacting with the AMD community every day", he continued. Hallock added: "Ultimately, the evolution of GPU horsepower is the biggest factor in driving 4K forward. Graphics being such an important part of our business, of course, you can count on great progress on that front as the years wind on".

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:wccftech.com

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