Palm brand resurfaces ahead of CES, could it be a new smartphone?

Just a few days before the Consumer Electronics Show (CES) in Las Vegas, a new website at mynewpalm.com indicates the company could be ready for a new emergence in the smartphone market. The website teases "coming soon," and "smart move," when a user visits the website.

The company was eventually acquired by Hewlett-Packard and essentially disappeared from the public world - but there are reported links to Alcatel, a Google Android phone manufacturer, behind the new Palm website. It would be a curious move if HP decided to quietly sell the brand to Alcatel, as the company apparently wants to try new marketing techniques to win over Android users.

Considering the ongoing struggles that BlackBerry - a longtime smartphone king - has endured trying to claw back into the smartphone market, it seems hard to believe Palm will be able to have much success.