The online PC gaming industry will grow from $24.4 billion this year up to an estimated $30.7 billion in 2017, the performance marketing agency Ad2Games and analyst firm Newzoo recently reported. The PC and MMO game market will account for 31 percent of international video game revenue, with Asia, Eastern Europe and Latin America expected to see 95 percent of growth over the next three years.
Trying to expand to attract - and retain - new gamers proves to be extremely expensive, with costs as low as 37 cents up to $5.63 per user, the report indicates.
The sector will see 7.9 percent year-over-year growth over the next three years, while free-to-play video games continue to woo new gamers. These types of games
"The games industry continues to be extremely dynamic," said Johannes Rolf, Ad2Games chief marketing officer and managing director, in a statement. "It is crucial to understand current and future developments, especially around user acquisition. With the experts from Newzoo, we are able to provide key insights that show what is currently happening and how things will develop in the years to come."