Samsung pulls laptop sales in Europe, including its Chromebooks

Samsung has decided to temporarily withdraw its laptop and Chromebook business from Europe, as focus continues to shift towards smartphones, tablets.

Published Thu, Sep 25 2014 8:30 PM CDT   |   Updated Tue, Nov 3 2020 12:14 PM CST

Samsung has withdrawn from the European laptop market, pulling its Ativ notebooks and Google Chrome-powered Chromebooks. Overall, the PC market has struggled as smartphones, tablets, and phablets take over - and the laptop market has also suffered. For Samsung, the company continues to have great success utilizing Google Android on its smartphones and tablets, which is where future focus will remain high.

Samsung pulls laptop sales in Europe, including its Chromebooks | TweakTown.com

"We quickly adapt to market needs and demands," Samsung said in a statement. "In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region - and is not necessarily reflective of conditions in other markets. We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories."

Sony spun off its VAIO laptop business to completely separate itself from the declining sector.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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