Fractal Design has launched a new website and corresponding mobile app that is unlike any other hardware manufacturer's website that I have seen. The new website is clean and minimalistic, which obviously reflects the company's design ethics. The front page features a large slider that is very informative and quite pleasing to the eye, but the refresh really shines when you download the company's app for Android or iOS.
The app is laid out in such a way that users can quickly find information on the product of their choosing, while at the same time managing to provide a rich and minimal user interface. Things really take a turn towards awesome when you check out the Augmented Reality features that the app offerers. By simply downloading and printing out a "trigger"--a small image that helps the app place the AR image--users can use the app to visualize what a particular Fractal Design product may look like in their home, office, or anywhere the trigger is placed.
Until today, I have not put much stock into Augmented Reality, but the concept that Fractal Design has implemented here really gets me excited. I can see this technology being used for all sorts of things such as when buying wheels for your vehicle or even when shopping for a new water cooling system for your PC. This is definitely the future and I hope that we see more tech companies using this in their apps in the future.
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