Activision are promising "disruptive innovation" for COD: Black Ops 2

COD: Black Ops 2 to introduce "disruptive innovation", is pushing the boundaries "technologically, g.

1 minute & 6 seconds read time

Activision aren't letting themselves get kicked down by claims by EA that Call of Duty: Black Ops 2 looks like a "tired" game, where they've promised it will be "groundbreaking and visceral" and will feature "disruptive innovation".

Activision are promising disruptive innovation for COD: Black Ops 2 |

With both companies going head-to-head for the Christmas season sales, EA with their Medal of Honor: Warfighter launching weeks before COD:BLOPS 2, Activision is putting up a fight. Eric Hirshberg, CEO of Activision says:

Hands down, this is the most ambitious Call of Duty ever. We are bringing disruptive innovation to the franchise and we are doing it on several fronts. We're pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective.

Activision are promising "an experience that Call of Duty fans have never seen before", where they also add that it is challenging assumptions in relation to the single player campaign and its multiple setting, where the multiplayer side of things will sport zombies and more ways to play. Activision tap their storyline, which is set to feature multiple branches and meaningful choices that will impact the narrative, which is something that will set it apart from the competition.

Did you notice this time, I talked about it before adding something? Because I really want to make this clear: Activision, don't come out and say that you're pushing the "boundaries technologically, graphically", when you clearly, are not. Have you not compared a DirectX 9 game to a DirectX 11 game like Battlefield 3? If you can show me how you're pushing graphic and technology boundaries, versus the competition (Crysis 2/3, Battlefield 3, etc) then feel free to shoot me an e-mail. I'd love to discuss this.


Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

Newsletter Subscription

Related Tags