GTA 6's expensive $100 Ultimate Edition made up an overwhelming majority of pre-orders, new data indicates.
Trends indicate that consumers are now more willing to buy higher-priced versions of games if the content value is right. This is especially true for GTA 6, and a bit ago, I noticed that more PlayStation gamers were pre-ordering the $100 Ultimate Edition than the $80 base version. Take-Two CEO Strauss Zelnick confirmed this was indeed the case, and since then, analyst firm Sensor Tower has tallied up some estimates for the game.
According to the figures, GTA 6's $100 version comprised an estimated 89% of pre-orders on PS5 and Xbox Series X/S. Sensor Tower's Karl Kontus tells Games Industry.biz that this is unprecedented--similar to the language that Zelnick has used about these pre-order figures. "I have never seen a 90% premium share before," he says. "A 50% premium share during preorders is a great number. Typical premium shares for games tend to be at around 10 - 20%."
To ramp up marketing, Rockstar and Take-Two have teamed up with Netflix to provide an extended first look at GTA 6. There are reports that the preview could be episodic, and speculation insists that these two titans of entertainment teaming up could lead to something big.
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What percentage of GTA 6 pre-orders does Sensor Tower estimate are for the $100 Ultimate Edition?
What exclusive content is included in the $100 Ultimate Edition that is driving pre-orders according to the article?
On which platforms does the article say the 89% share of Ultimate Edition pre-orders applies?
How does Sensor Tower’s reported premium share for GTA 6 compare to typical premium share ranges mentioned in the article?
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The $100 Ultimate Edition is seen as must-have because it has exclusive content that apparently will not be available by any other means--you have to pay extra to unlock various shops that unlock new styles and customizations, as well as new guns and even new cars.
