Spider-Man Brand New Day helps boost sales for Marvel's Spider-Man 2, revenue climbs past $1.2B

Q: What are Marvel's Spider-Man 2's updated lifetime sales and total revenue figures after the movie boost?

Marvel's Spider-Man 2 has passed 18.2 million lifetime copies sold and exceeded $1.2 billion in total revenue after the movie boost. The movie window added roughly 316,000 extra copies and about $11 million in additional revenue.

Q: What percentage of those recent movie-window PS5 sales were physical copies?

About 20 percent of the film-window PS5 copies were physical.

Q: How did day-to-day sales rates during the film window compare to the February PS5 sale at $29.39?

During the February PS5 sale at $29.39 the game sold about 6,300 copies per day. At the same price during the film window it moved closer to 15,000 copies per day, roughly 2.4 times the February rate and peaking as high as 4.5 times the daily February rate.

Q: How many new players accessed Marvel's Spider-Man 2 through PlayStation Plus tiers during the movie window?

According to Alinea Analytics, 274,000 players jumped in for the first time through PlayStation Plus Extra and Premium tiers during the movie window.

Marvel's Spider-Man 2 sales are rising thanks to Spider-Man: Brand New Day, pushing the game's total revenue past $1.2 billion three years after launch.

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Hassam Nasir

Tech Reporter

Published Aug 11, 2026 3:55 PM CDT

2-minute read time

TL;DR: Spider-Man: Brand New Day sparked renewed interest in Marvel's Spider-Man 2, adding about 316,000 copies and ~$11 million in under two weeks, lifting lifetime sales past 18.2 million and revenue over $1.2 billion, boosting daily sales and engagement across PS5 and Steam.

Voice: Hassam NasirSpeed

0:00 / 3:10

Marvel's Spider-Man 2 is having a moment again, three years after launch, thanks to Spider-Man: Brand New Day. According to new estimates from Alinea Analytics, the game has sold roughly 316,000 extra copies since the movie hit theaters on July 30, generating around $11 million across PS5 and Steam in under two weeks.

That latest jump pushes Marvel's Spider-Man 2 past 18.2 million lifetime copies sold and over $1.2 billion in total revenue, with 92% of sales still coming from PS5. Alinea's head of market analysis, Rhys Elliot, said discounts played a role but weren't the main driver here. Pricing data from the platform apparently shows hype from the movie did most of the heavy lifting.

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During a February PS5 sale at $29.39, the game moved around 6,300 copies a day. At that same price during the film's release window, it's moving closer to 15,000 copies a day, roughly 2.4 times the average rate and peaking as high as 4.5 times on the busiest day. Steam tells a similar story, with a flat $40.19 price point selling 2.3 times what the same discount pulled in back in June.

About 20% of the film-window PS5 copies were physical, and another 274,000 players jumped in for the first time through PlayStation Plus's Extra and Premium tiers. Daily active users reportedly crossed one million this past weekend for the first time since launch week, roughly 2.6 times pre-movie engagement. Insomniac also tied in the free "Fresh Start" suit from the movie and a PSSR upgrade for PS5 Pro owners around the film's release.

This isn't the first time we've seen a movie or show pull an older game back into the spotlight. We covered something similar with Assassin's Creed Odyssey, which saw a 90% jump in daily active users across Steam, Xbox, and PlayStation after Christopher Nolan's The Odyssey hit theaters. This was shortly after an earlier Steam-only bump we tracked when the film first released.

It also builds on what we reported last week, when Spider-Man Remastered and Spider-Man 2 both climbed into Steam's Top 10 following the movie's record-breaking opening weekend. Elliot called the Spider-Man effect "one of the clearest transmedia halo effects" Alinea has measured. This looks like a rare case of a franchise's film and game sides feeding each other years apart.

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Question #1

What are Marvel's Spider-Man 2's updated lifetime sales and total revenue figures after the movie boost?

Question #2

What percentage of those recent movie-window PS5 sales were physical copies?

Question #3

How did day-to-day sales rates during the film window compare to the February PS5 sale at $29.39?

Question #4

How many new players accessed Marvel's Spider-Man 2 through PlayStation Plus tiers during the movie window?

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Brand New Day has cleared $1.6 billion at the box office and is reportedly on pace to approach $2 billion globally by the end of its run, currently standing as the highest-grossing movie of the year so far.