SK hynix is one of the big three when it comes to memory, so it's no surprise that the company's latest earnings report for Q2 2026 reflects a record-high operating profit thanks to the demand for HBM and other high-performance memory. With KRW 60.5 trillion in profit, this represents a 557% increase year-over-year; however, even this astronomically high figure failed to meet expectations.

Throw in overall revenue of KRW 79.3 trillion, a 257% increase from a year ago, and SK hynix's share price still managed to drop by over 9% on Wednesday. One reason the company's Q2 performance fell short is continued DRAM price increases and SK hynix's inability to pass them on because it has long-term supply agreements (LTAs) with key customers already in place. Reporting indicates approximately 50% of the company's total sales were made via these long-term contracts.
But these lower prices are temporary, with several of these contracts concluding. And with SK hynix beginning to mass produce and ship next-gen HBM4 memory, it's expected that demand from the AI and data center markets will continue to increase as next-gen systems like NVIDIA's Vera Rubin begin to roll out in volume. HBM4 memory is widely viewed as a critical component in this next generation of AI hardware, with all of the big three (SK hynix, Samsung, and Micron) on board to supply HBM4 to NVIDIA.
- Read more: Samsung becomes the first company to ship HBM4E memory samples, just three months after leading the HBM4 generation
- Read more: SK hynix showcases next-gen 48GB HBM4 at 11.7Gbps, SOCAMM2, LPDDR6 for AI platforms
- Read more: SK hynix hits 70% yield on its new HBM4 12-Hi memory: ready for NVIDIA's next-gen Rubin AI GPUs

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"With major tech companies increasing their AI infrastructure investments, additional supply requests continue to mount," the company said. "As these investments are supported by revenue generated from AI services, the momentum in memory demand is expected to persist." And with that, analysts are already predicting another 30%, at least, price increase for memory in Q3 2026, with the supply shortfall expected to persist through 2028.






