$90 GTA 6 price not real, says renowned games leaker billbil-kun

No one knows how much GTA 6 will cost at launch, but the recent $90 listings aren't real--at least that's according to gaming's most renowned leaker.

3

Listings for GTA 6 were recently spotted on a Portuguese retailer's inventory in the FNAC marketplace, complete with a range of prices: €89.99, €119.99, €199.99, and even a SKU exceeding €200. This indicated that GTA 6 could cost $90 at launch, causing a wider discussion on video game prices, which already saw a baseline +$10 price hike in this generation.

Rockstar hasn't confirmed anything, and well-known leaker billbil-kun says that these prices aren't real, and instead represent arbitrary figures.

"Those SKUs are just placeholders because EAN codes (like UPC in US) aren't belonging to Take2 traditional games prefixes. So those prices are random ones," the leaker said on Twitter, noting they can't look into prices more because they're currently on vacation.

This is a relief to gamers everywhere who don't want to pay $80 or $90 for new games, even titles like Grand Theft Auto 6. It also folds into a conversation that took over the enthusiast gaming sector earlier this year when Epyllion analyst (now Xbox's new chief strategy officer) Matthew Ball posited the idea in an industry report that publishers could start charging $100 for games like Grand Theft Auto 6.

Publishers and game developers have been testing price tolerance this generation by raising the MSRP of all gen 9 video games to $69.99, a clear +17% increase over previous software prices. With the Switch 2, Nintendo raised the price ceiling for its software to $79.99, with Mario Kart World Tour being the first official $79.99 video game of the era.

What's most interesting about games like Grand Theft Auto is how much money is not only made through full game sales, but via GTA Online. We've tracked how much money the franchise has made over time--over $10.58 billion since GTA V's release--and recent reports show that GTA Online made up half of those earnings.

3