US hardware market up 24% in September thanks to Switch 2 sales

Video game hardware sales in the United States are up +24% year-over-year primarily thanks to the Nintendo Switch 2's overperformance in the region.

US hardware market up 24% in September thanks to Switch 2 sales
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Senior Gaming Editor
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TL;DR: The Nintendo Switch 2 led US console sales for the fourth consecutive month in September 2025, driving a 24% year-over-year increase in video game hardware spending to $324 million. Its strong performance offset declines in PS5, Xbox Series, and original Switch sales, revitalizing the US gaming market.

Nintendo's new Switch 2 console helps spark console sales in the US for the fourth month in a row.

US hardware market up 24% in September thanks to Switch 2 sales 41
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The latest Nintendo console is full steam ahead in the US. According to new data from Circana senior director Mat Piscatella, the Nintendo Switch 2 was the best-selling console in the United States for the fourth month in a row, becoming the top-selling system in terms of revenue and unit sales for the month. Released in between its competitor's mainline consoles, the Switch 2 has rallied the US games console market in a critical period of rising consumer costs from the global economy.

Overall, US consumers spent $324 million on video game hardware in September 2025, up +24% year-over-year. Piscatella also says that the Switch 2's overperformance has helped offset notable dips in current-gen console sales across PS5, Xbox Series, and even the Switch 1.

US hardware market up 24% in September thanks to Switch 2 sales 3
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Spend on hardware throughout October may be influenced by big tentpole titles like Battlefield 6, which was confirmed to have sold over 7 million copies--however, this game isn't on Switch 2 so this direct carry-over effect shouldn't be expected on the platform.

Here's what Piscatella said about the US games market in September 2025:

"September spending on video game hardware increased by 24% when compared to a year ago, reaching $324M. Nintendo Switch 2 sales were again able to offset the double-digit year-on-year percentage declines seen across PlayStation 5, Xbox Series and Switch.

"Nintendo Switch 2 was the best-selling video game hardware in both units and dollars across September and the 2025 year-to-date period, with PlayStation 5 ranking 2nd across these measures and time periods.

"Year-to-date video game hardware spending grew by 20% when compared to a year ago to $3.2 billion but trailed the $3.7 billion achieved in the year-to-date period ending September 2023."