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Nintendo puts Switch 2 price increase warnings on store demo kiosks ahead of September 1 hike

The console jumps to $499.99 on September 1, a smaller increase than the PS5 or Xbox hikes, with Nintendo citing rising memory costs.

Nintendo puts Switch 2 price increase warnings on store demo kiosks ahead of September 1 hike
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TL;DR: Nintendo is warning shoppers via in-store demo kiosks that Switch 2 prices rise to $499.99 on September 1 (US $449.99 → $499.99), with smaller increases in Canada and Europe; Nintendo cites rising memory costs, gave 115 days' notice, and says it will still absorb some costs.
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Nintendo is now warning shoppers about the upcoming Switch 2 price increase directly on in-store demo kiosks, with a message appearing between demo sessions at retailers like Walmart. The notice reads: "The suggested retail price of the Nintendo Switch 2 system will increase to $499.99 on September 1. Actual price may vary."

The increase takes the Switch 2 from $449.99 to $499.99 in the US, from $629.99 to $679.99 in Canada, and by €30 to €469.99 in Europe. Japan has already seen the new prices take effect. Nintendo announced the change back on May 8, giving US buyers 115 days of notice before the September 1 effective date.

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When PlayStation last raised the PS5 price, it gave buyers six days' notice, and Xbox gave 37 days. Neither offered the kind of extended runway Nintendo has given here, and neither went to the effort of putting the warning on store kiosks where undecided buyers would actually see it. Nintendo president Shuntaro Furukawa also publicly apologised for the increase when it was announced.

The reason behind the hike is the same one behind most hardware price increases right now. The memory crisis has pushed up component costs across the board, and Nintendo has said it will continue absorbing some of those costs even at the new price. The $50 increase is also notably smaller than the $90 PS5 hike and the $150 Xbox increase that preceded it.

Nintendo puts Switch 2 price increase warnings on store demo kiosks ahead of September 1 hike 1

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Question #1

When did Nintendo announce the Switch 2 price increase and how many days' notice did US buyers receive before the September 1 change?

Question #2

What wording appears on in-store demo kiosks informing shoppers about the September 1 price increase?

Question #3

How does the Switch 2’s $50 price increase compare to recent PS5 and Xbox price hikes mentioned in the article?

Question #4

Are retailers like Walmart displaying the kiosk warnings, and what context in the article indicates where shoppers are seeing them?

Have a question about this content not listed here? Ask below and TweakBot will answer it.

With Switch 2 now at 23.68 million units sold worldwide as of June 30, and titles like The Legend of Zelda: Ocarina of Time, Fire Emblem: Fortune's Weave, and Switch Sports Resort still to come, there is no shortage of reasons to pick one up before the price goes up.

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* Prices may be inaccurate. As an Amazon Associate, we earn from qualifying purchases. We earn affiliate commission from any Newegg or PCCG sales.

News Source:reddit.com

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Tech Reporter

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Hassam is a veteran tech journalist and editor with over eight years of experience embedded in the consumer electronics industry. His obsession with hardware began with childhood experiments involving semiconductors, a curiosity that evolved into a career dedicated to deconstructing the complex silicon that powers our world. From benchmarking PC internals to stress-testing flagship CPUs and GPUs, Hassam specializes in translating high-level engineering into deep, unbiased insights for the enthusiast community.

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