The world of tech just seems to be in a bad place right now. Sony increased the price of its PlayStation 5, Intel and AMD both announced CPU price increases, graphics cards have been in an eternal state of extinction since 2020, DRAM has joined the party with sky-high prices, and even Netflix recently increased prices across all tiers. If you were waiting for some good news on that front, well, today is not that day.
Apparently, YouTube is set to raise prices for YouTube Premium, with most tiers increasing by $2 in the US. Under the new rates, a standard YouTube Premium individual subscription will increase from $13.99 to $15.99 per month. If you are paying an annual subscription fee, the plan now costs $159.99, up from $139.99. You save an extra $4 by going with the annual plan under the new rates, but that feels like a drop in the bucket compared to the $20 price bump.
Users who subscribed through the Apple App Store are set to receive a larger price bump, with the rate for an individual Premium subscription now $20.99. The new pricing doesn't even exempt those with YouTube Premium Lite or the Student subscription. These tiers are also set to receive a $1 price increase, bringing their total to $8.99 per month.
If you used the YouTube Premium Family Plan, then you are set to receive the biggest price increase across all tiers. Get ready to pay $26.99 a month, a $4 increase over the previous price of $22.99. This tier was previously very popular for its impressive bang-for-the-buck, but the new pricing structure might make users reconsider.
As of the time of writing, YouTube has not yet made an official announcement regarding the price increase, but Premium users are already receiving emails regarding the updated pricing. Several redditors noticed a new email in their inbox from YouTube with the subject line "YouTube Premium Individual plan price update." This is the first price hike for US users since 2023, but YouTube also increased prices for international users in 2024.
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