ASUS raises prices for its Radeon RX 9070 XT GPUs by up to 17%

As spotted by VideoCardz, it looks like ASUS has just increased the prices of its flagship RDNA 4 offerings in the US: the ASUS Prime Radeon RX 9070 XT OC Edition and the ASUS TUF GAMING Radeon RX 9070 XT OC Edition. Although there has been no official word from ASUS of the increase, the new prices are already up on the official store and have even made their way to retailers like Amazon and B&H.

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Based on the double-digit percentage increase, this appears to be a direct response to AMD raising prices on its 16GB GPUs amid the current memory crisis affecting the wider industry. The ASUS Prime Radeon RX 9070 XT has seen its price increase from $799.99 to $939.99, a 17.5% increase, which is reflected on the aggregate site PCPartPicker.

As for the flagship ASUS TUF GAMING Radeon RX 9070 XT, its price has risen from $849.99 to $989.99, a 16.5% increase. Although the $599 MSRP set by AMD for the Radeon RX 9070 XT has never really been a reality for most Radeon RX 9070 XT models, this new price for the TUF GAMING variant represents a massive 65% increase over what some gamers were able to spend to pick up a Radeon RX 9070 XT at launch.

The good news is that the new pricing hasn't reached all retailers yet, as the ASUS Prime Radeon RX 9070 XT OC Edition is still available for $799.99 on Amazon and Newegg. This is most likely a reflection of older, pre-price-increase stock still being out there, so if you've been eyeing this model in particular, now might be the time to pick it up. Over at Newegg, you can still pick up a range of Radeon RX 9070 XT cards at notably lower price points, including the SAPPHIRE PULSE Radeon RX 9070 XT for $769.99 and the ASRock Challenger Radeon RX 9070 XT for $709.99.