US hardware market up 24% in September thanks to Switch 2 sales

Nintendo's new Switch 2 console helps spark console sales in the US for the fourth month in a row.

3

The latest Nintendo console is full steam ahead in the US. According to new data from Circana senior director Mat Piscatella, the Nintendo Switch 2 was the best-selling console in the United States for the fourth month in a row, becoming the top-selling system in terms of revenue and unit sales for the month. Released in between its competitor's mainline consoles, the Switch 2 has rallied the US games console market in a critical period of rising consumer costs from the global economy.

Overall, US consumers spent $324 million on video game hardware in September 2025, up +24% year-over-year. Piscatella also says that the Switch 2's overperformance has helped offset notable dips in current-gen console sales across PS5, Xbox Series, and even the Switch 1.

3

Spend on hardware throughout October may be influenced by big tentpole titles like Battlefield 6, which was confirmed to have sold over 7 million copies--however, this game isn't on Switch 2 so this direct carry-over effect shouldn't be expected on the platform.

Here's what Piscatella said about the US games market in September 2025:

"September spending on video game hardware increased by 24% when compared to a year ago, reaching $324M. Nintendo Switch 2 sales were again able to offset the double-digit year-on-year percentage declines seen across PlayStation 5, Xbox Series and Switch.

"Nintendo Switch 2 was the best-selling video game hardware in both units and dollars across September and the 2025 year-to-date period, with PlayStation 5 ranking 2nd across these measures and time periods.

"Year-to-date video game hardware spending grew by 20% when compared to a year ago to $3.2 billion but trailed the $3.7 billion achieved in the year-to-date period ending September 2023."