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Intel has officially lowered the price, or updated the "suggested pricing," for two Intel Core Ultra 200S series Arrow Lake desktop processors: the 20-core (8 P-cores + 12 E-cores) Intel Core Ultra 7 265K and the Intel Core Ultra 7 265KF. The Core Ultra 7 265 K's suggested retail price of $399 has dropped to $299, while the Core Ultra 7 265KF's suggested retail price of $384 has dropped to $284.

Intel is targeting PC gamers and creators with this discount, noting that these Intel Core Ultra 200S series CPUs offer "up to 50% faster" gaming performance compared to their 12th Gen Intel Core counterparts, with 65% quicker image rendering. This is a pretty significant $100 price cut that puts the price in line with AMD's 8-Core Ryzen 9700X.
As part of the latest Intel Spring Bundle, those who pick up either CPU will receive a free copy of Dying Light: The Beast and Sid Meier's Civilization VII. This price cut is currently limited to the Intel Core Ultra 7 265K and the Intel Core Ultra 7 265KF, with the flagship Intel Core Ultra 9 285/285K ($549/$589) and mainstream Intel Core Ultra 5 245/245 K/245 K/245KF ($270/$309/$294) remaining unchanged.
Intel recently confirmed that sales for its new Arrow Lake processors were below expectations, especially compared to the company's 14th-generation Raptor Lake CPUs. Targeting the mid-range market is a clear move to increase sales among gamers and creators looking to build a new rig. With the recent success of CPUs like the AMD Ryzen 7 9800X3D, it seems that Intel is losing ground in the client and gaming space.
These price drops are reflected in the current Core Ultra 7 265K and Core Ultra 7 265KF prices at retailers like Newegg and Amazon.