$100 GTA 6 version makes up 89% of pre-orders, analysts estimate

Q: What percentage of GTA 6 pre-orders does Sensor Tower estimate are for the $100 Ultimate Edition?

Sensor Tower estimates that the $100 Ultimate Edition comprises about 89% of GTA 6 pre-orders on PS5 and Xbox Series X/S. This figure is described in the article as an unprecedented premium share for preorders.

Q: What exclusive content is included in the $100 Ultimate Edition that is driving pre-orders according to the article?

The article says the $100 Ultimate Edition includes exclusive content that must be paid for to unlock various shops which provide new styles and customizations, plus new guns and new cars. This exclusive access to shops, cosmetic options, weapons, and vehicles is cited as driving pre-orders.

Q: On which platforms does the article say the 89% share of Ultimate Edition pre-orders applies?

The article says the 89% share applies to pre-orders on PS5 and Xbox Series X/S. Sensor Tower estimated that GTA 6's $100 Ultimate Edition comprised that share on those platforms.

Q: How does Sensor Tower’s reported premium share for GTA 6 compare to typical premium share ranges mentioned in the article?

Sensor Tower reports that GTA 6’s $100 Ultimate Edition made up an estimated 89% of pre-orders, which the firm calls unprecedented. This far exceeds the article’s stated typical premium share range of about 10 to 20 percent and is well above the 50 percent premium share that is described as a great number.

Analyst firm Sensor Tower estimates that GTA 6's $100 Ultimate Edition represents nearly 90% of pre-orders of the game, which are said to be staggering.

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Derek Strickland

Senior Gaming Editor

Published Aug 13, 2026 6:47 PM CDT

1-minute read time

TL;DR: Sensor Tower estimates GTA 6's $100 Ultimate Edition accounted for about 89% of PS5 and Xbox Series X/S pre-orders, an unusually high premium share compared with typical 10-20% levels. Analysts and Take-Two note strong demand for higher-priced editions; the Ultimate Edition includes exclusive paid content like shops, styles, guns, and cars.

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GTA 6's expensive $100 Ultimate Edition made up an overwhelming majority of pre-orders, new data indicates.

$100 GTA 6 version makes up 89% of pre-orders, analysts estimate 1

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Trends indicate that consumers are now more willing to buy higher-priced versions of games if the content value is right. This is especially true for GTA 6, and a bit ago, I noticed that more PlayStation gamers were pre-ordering the $100 Ultimate Edition than the $80 base version. Take-Two CEO Strauss Zelnick confirmed this was indeed the case, and since then, analyst firm Sensor Tower has tallied up some estimates for the game.

According to the figures, GTA 6's $100 version comprised an estimated 89% of pre-orders on PS5 and Xbox Series X/S. Sensor Tower's Karl Kontus tells Games Industry.biz that this is unprecedented--similar to the language that Zelnick has used about these pre-order figures. "I have never seen a 90% premium share before," he says. "A 50% premium share during preorders is a great number. Typical premium shares for games tend to be at around 10 - 20%."

Read more: More gamers have pre-ordered the $100 GTA 6 Ultimate Edition than the Standard Edition
Read more: GTA 6 pre-orders demand is 'astonishing and unprecedented,' Take-Two CEO says

To ramp up marketing, Rockstar and Take-Two have teamed up with Netflix to provide an extended first look at GTA 6. There are reports that the preview could be episodic, and speculation insists that these two titans of entertainment teaming up could lead to something big.

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Question #1

What percentage of GTA 6 pre-orders does Sensor Tower estimate are for the $100 Ultimate Edition?

Question #2

What exclusive content is included in the $100 Ultimate Edition that is driving pre-orders according to the article?

Question #3

On which platforms does the article say the 89% share of Ultimate Edition pre-orders applies?

Question #4

How does Sensor Tower’s reported premium share for GTA 6 compare to typical premium share ranges mentioned in the article?

Have a question about this content not listed here? Ask below and TweakBot will answer it.

The $100 Ultimate Edition is seen as must-have because it has exclusive content that apparently will not be available by any other means--you have to pay extra to unlock various shops that unlock new styles and customizations, as well as new guns and even new cars.