In recent weeks, we've seen the price of GeForce RTX 50 Series graphics cards increase in various markets, with multiple sources confirming that it's all due to GPU bundles going up substantially because of the memory crisis. For gamers in the US, these price increases are now well and truly here, with a new report from Tom's Hardware showcasing just how bleak the current situation is.

The report notes that its findings are based on online retail listings, via Newegg, for GeForce RTX 50 Series GPUs currently in stock. Comparing the median prices for GPUs in August 2026 to June 2026, the most alarming price increase is for the GeForce RTX 5060 Ti 16GB.
It seems that the already inflated median price of $569.99 USD for the GeForce RTX 5060 Ti 16GB has increased by a massive 39%, with it now sitting at $804.99 USD. The GeForce RTX 5070 has also seen a large 36% median price increase, with its June 2026 price of $659.99 USD increasing to $899.99 USD. These sorts of price increases directly affect the overall value proposition of these GPUs, which is a shame.
On the plus side, the popular GeForce RTX 5070 Ti, another 16GB card, has remained flat, but its $1099.99 USD median price is still substantially higher than the GPU's launch MSRP. In fact, it's higher than the launch MSRP for the GeForce RTX 5080, which now has a median price of $1499.99 USD. It's also bad news for the mainstream GeForce RTX 5060, an 8GB GPU that has seen its median price increase by 27%, going from $369.99 to $469.99 USD.
| Graphics Card | Median price, June 2026 | Median price, August 2026 | Percentage change |
|---|---|---|---|
| GeForce RTX 5050 | $299.99 | $314.99 | 5% |
| GeForce RTX 5060 | $369.99 | $469.99 | 27% |
| GeForce RTX 5060 Ti 8GB | $469.99 | $529.99 | 13% |
| GeForce RTX 5060 Ti 16GB | $569.99 | $804.99 | 39% |
| GeForce RTX 5070 | $659.99 | $899.99 | 36% |
| GeForce RTX 5070 Ti | $1,099.99 | $1,099.99 | - |
| GeForce RTX 5080 | $1,461.99 | $1,499.99 | 3% |
| GeForce RTX 5090 | $4,299.99 | $4,699.99 | 9% |
GeForce RTX 50 Series median GPU prices, source: Newegg/Tom's Hardware.

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Right now, this means that pricing for AMD's Radeon RX 9000 Series is far more attractive than NVIDIA's GeForce offerings, but the expectation is that Radeon GPU prices will also increase soon.






