Apple's attempt to squeeze a cheaper DRAM deal out of Chinese memory maker CXMT has reportedly fallen apart. This has added another wrinkle to the company's supply chain headaches ahead of its biggest launch window of the year.
According to a report from Korean outlet Digital Daily, along with Tim Culpan's Culpium newsletter, CXMT turned down Apple's request for discounted pricing on LPDDR5X memory. Apple was reportedly hoping to bring CXMT in as a third supplier alongside Samsung and SK hynix, using the extra option as leverage to keep prices down across its existing partners.

That plan doesn't seem to be working. CXMT is apparently quoting prices in line with, or even above, what Samsung and SK hynix already charge Apple. Its domestic customers, namely Huawei and Xiaomi, have reportedly booked much of its output well in advance, and CXMT doesn't seem to need Apple's business badly enough to cut a deal.
It's a rare position for Apple to be in. The company usually holds the upper hand in supplier negotiations thanks to the sheer size of its orders, but the current memory shortage has flipped that dynamic. With AI data centers hoovering up DRAM and HBM capacity, suppliers increasingly get to set the terms.

For Apple, the timing isn't great either. Apple has less than six weeks before its expected iPhone 18 and foldable iPhone Ultra launch, and assemblers are reportedly rushing DRAM orders to make sure supply is locked in. Micron remains Apple's primary LPDDR5X source, with Samsung and SK hynix filling in the rest, but there's apparently little room left for Apple to negotiate a better price anywhere in that chain right now.
CXMT itself has grown from a minor domestic player into one of the world's largest DRAM makers in just a few years, aided by state backing and fab construction timelines that reportedly run at roughly half the industry norm. That expansion hasn't translated into cheaper chips, though, at least not for Apple, and it doesn't look like that's changing anytime soon.

The average Apple buyer is the one likely to feel this. Memory costs are already baked into Apple's recent Mac and iPad price hikes, and if Apple can't find cheaper DRAM anywhere, including from a rapidly growing Chinese supplier, it's hard to see iPhone 18 pricing staying flat.

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There's also a political angle to this, since CXMT still sits on a US blacklist, so even a successful deal would have come with its own headaches. However, for now, the more important part is that buyers should get ready for a big price jump on iPhones this fall.






