Technology content trusted in North America and globally since 1999
8,189 Reviews & Articles | 61,946 News Posts

Sex sells! CeBIT is no exception

More babes on show
By: John Freeman | Trade Shows News | Posted: Mar 11, 2008 9:05 am

CeBIT, the annual trade fair for Consumer Electronics and the PC industry has always been about technology. However, some people enjoy the "software" as much as the hardware.


Traditional statistics have shown that this show's target market is aimed at men from the ages of 14 to 38 years old. That being said, every year this number increases, but their overall share decreases because women are making it more apparent that they are avid fans of technology too. The theory that sex sells seems to be more than true when applied to boys and their toys but does the copious use of scantily clad women really appeal to the women?


We have a selection of hundreds of photos from our friends at Techpowerup. Above are just two examples from them. The rest can be found here.


Looking at the photos in general, one has to say that CeBIT is very toned down compared to other trade shows around the world.


If you agree that booth babes are necessary and want to see more pictures of them in the future then tell us in our forums, if not, feel free to tell us why.


Got an opinion on this news? Post a comment below!