Sony to Brazilian regulators: 'No rival can overtake Call of Duty'

Sony speaks to Brazilian regulators about Microsoft's $68.7 billion Activision-Blizzard buyout, expresses how big Call of Duty is.

Published Jul 31, 2022 5:22 PM CDT   |   Updated Mon, Aug 22 2022 10:19 PM CDT
2 minutes & 13 seconds read time

Worldwide regulators are asking competitors like Sony for comments on Microsoft's Activision-Blizzard buyout and how it could affect competitor's positions in the market. Sony had a few choice words to say about Activision's most popular franchise.

Sony to Brazilian regulators: 'No rival can overtake Call of Duty' 1

Call of Duty is the top shooter series of all time. It's a powerhouse franchise that helps Microsoft and Sony generate combined billions every year (even with the 30% split). We've already calculated that Sony (and Microsoft) would lose hundreds of millions if Call of Duty is kept off of PlayStation platforms should Microsoft's $68.7 billion Activision-Blizzard deal close, but Sony has delivered official comments reiterating how important Call of Duty is for gaming.

In an official response to Brazil's Administrative Council for Economic Defense (CADE), as found on this webpage and machine translated for this article, Sony legal representation said that Call of Duty is unrivaled in the games industry. Representation indicates that Call of Duty exclusivity could be a paradigm shift for the games market.

"No other developer can devote the same level of resources and expertise to game development. Even if they could, Call of Duty is heavily entrenched, so that no rival - no matter how relevant - can overtake it. Call of Duty has been the top-selling game for nearly every year over the past decade, and for its genre, it's overwhelmingly the best-selling game. It is synonymous with first-person shooters and essentially defines that category."

Sony to Brazilian regulators: 'No rival can overtake Call of Duty' 2020

We know that Call of Duty made over $3 billion in revenues in 2020, and Call of Duty Mobile has generated over $1.5 billion in revenues.

Activision also sold 25 million Call of Duty games in 2021.

To date, the Call of Duty franchise has made over $30 billion.

Sony to Brazilian regulators: 'No rival can overtake Call of Duty' 11

While not explicitly clear, Sony's comments could be seen as an argument against platform exclusivity for the Call of Duty franchise.

Sony counsel does say, however, there isn't currently an exclusive franchise that could swing the balance of power across platforms.

"Exclusive games are a parameter of competition between Microsoft and SIE, although no company has so far developed or acquired an exclusive game that has decisively shifted the balance in favor of a console. This is because proprietary exclusive games are less popular and represent less revenue than third-party AAA games, which, until then, are available on Xbox and PlayStation."

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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